It doesn’t come as a surprise the fact of huge media influence on modern businesses. An article from respectful newspaper can drop company’s value while a simple tweet of its CEO can put it back on track. This is a recent case of what happened to Tesla Motors Inc. and the Wall Street Journal.
The newspaper was citing another reliable source – Wardsauto.com stating that Tesla’s sales figures declined by 26% in September. That caused a 6% negative movement in TSLA. Elon Musk was quick to respond twitting that actual sales figures were opposite – 65% increase in the US and “record high” in overseas markets.
That tweet not only got back Tesla’s trading positions, but also provided some growth in shares’ prices. In total Musk’s statement brought almost 10% increase of stock price. His forecast for the over the year performance is quite ambitious and the main concern of stock holders and analytics is feasibility of those claims. So far the company has been able to deliver even more than it promised.